A thought unfolds,

DREAM

DARE

DESIGN

 Auckland City New Zealand

Kia Ora! I’m Calin Alexander.

I love helping brands tell their stories through creative, meaningful design, in a way that truly connects with their audience. My secret? A blend of creativity, curiosity, and a dash of humor—because great design should make you smile too, right?

With years of experience across a diverse range of clients, from global brands like Coca-Cola, GSK, ING Group, Vodafone, Orange, LG Mobile, Holcim to more recent partnerships with Auckland Transport and the University of Auckland, I’ve learned that great design goes beyond aesthetics - it’s about communicating a vision and making a lasting impact.

What you'll find within the pages of this digital notebook is more than just my portfolio; it's a mirror reflecting who I am as a human – my personality, skills, and weaknesses.

So, from the breezy shores of the City of Sails - where the coffee’s great, and the skyline’s full of sails - I’m excited to help you create something truly memorable.

As a Designer

from New Zealand

born in Europe,

of experience,

I am commited to

achieving meaningful

results for the

clients I work with, 

01 ↓ 

Marketing / Branding

Faculty of Engineering

The Faculty of Engineering required assistance to organize the upcoming 2022 Open Day Event—the faculty's largest event and the first public event after a two-year hiatus due to the global pandemic. Additionally, they needed support for other design elements over the course of one year.

02 ↓ 

Event / Campaign / Wayfinding 

Manawa Mai

For the 2022 Open Day Event—the faculty's largest and first public event post-pandemic— I created a comprehensive wayfinding system, along with informative boards, posters, and leaflets to guide and engage attendees. My work extended to social media graphics, ensuring a cohesive online presence, and the bi-yearly webinars, where I designed compelling visuals to support our digital outreach efforts.

03 ↓ 

Logofolio

Logos & Branding

Each logo is a unique piece of visual storytelling, meticulously crafted to encapsulate the essence of diverse brands. From sleek and modern to quirky and eclectic, my portfolio showcases a range of styles, tailored to bring individuality to every brand.

04 ↓ 

Graphic Design / Content

Farewell Card

As I bid farewell to my role as a designer at the Faculty of Engineering, I crafted a heartfelt farewell card to commemorate the journey we've shared. Infused with personalized touches and thoughtful design, the card serves as a visual expression of gratitude and camaraderie, capturing the essence of our time together.

05 ↓ 

Advertising / Graphic Design

Auckland Transport

Working for Auckland Transport hasn't always been a smooth ride. As a designer, I have designed for print, web, mobile, and video, contributing to the transition of our studio from a print-based to a multidisciplinary one.

06 ↓ 

My Work Outside of Work

Experiments / Side Projects

Over the last ten years or so, I’ve made a habit of maintaining at least one side project at any given moment. Whether it's branding, illustrations, or any graphic challenge, this collection is a testament to my love for crafting compelling visuals that leave a lasting impact. Because a portfolio shouldn't be a museum – it should be a window into your mind, including messy drafts and failed experiments.

07 ↓ 

Custom T-shirt

Sleepin' Panda

Fresh off a 24-hour flight from New Zealand to Europe, and practically melded to the couch thanks to epic jet lag, my little brother christened me "The Sleepin' Panda." This period of intense horizontal activity actually birthed a t-shirt concept! As a proud LHS player, naturally, the design will have that vibe, where every little detail tells a story.

08 ↓ 

Typeface

Maorika

Introducing Maorika, a unique font that I personally designed, drawing inspiration from the rich heritage of the old Romanian alphabet while infusing it with distinctive elements from Maori culture.

designing for some

of the world's most

iconic brands,

as well as for

some of the lesser -

known ones,

MY OLD BLOG'S FIRST CARD: "HELLO" WORD TYPE EXPLORATION

DIGITAL GRAPHICS FOR A LINKEDIN POST INTRODUCING MY NEWLY REVAMPED WEBSITE

GRAPHICS I DESIGNED FOR THE "HONEST T-SHIRT" WEBSITE 2024

always remaining

true to my principles*

and their values.

: :   A  FEW OF MY GEN AI EXPERIMENTS (using Firefly / Leonardo.AI / Midjourney)

: :   SERVICES

Branding

↗   Logo Design

↗   Identity

↗   Naming

Design

↗   Identity

↗   Product

↗   Web

Art Direction

Brett Ashmore

Creative Director

”A true talent, Calin is a strong creative thinker with a keen eye for design. His self-managing approach, mature attitude, and reliability make him stand out. He takes his responsibilities seriously while also enjoying a laugh with his colleagues.”

How do you feel

like working together

making something

truly amazing?

Ngā mihi.

Creatively yours,

Senior Designer

University of Auckland 2022-23

Senior Designer

Auckland Transport 2014-22

Founding partner + Design

WebCreativeStore AKL 2013-15

Senior Designer

TheBrandFactory AKL 2007-12

...

University of Auckland

Auckland Transport

Best Foods

Kohu Road

Auckland Fish Market

GSK

MoleMap Australia

Venerdi

ING Group

Omniasig

Exim Bank

Orange

Coca-Cola

Holtcim

LG

TVR

Realitatea TV

Prima TV

Alpha TV

Etno TV

Veolia Romania

Valplast

Experiments page is a compilation of personal and freelance work.

Coming soon.

Work archive on Behance.  Older projects.   

Primarily a personal blog.

Calin is available world wide. If you'd like to get in touch about a project or just say hello, please reach out via Email.

You can check also his LinkedIn profile for more interesting things as well as more testimonials from people he worked with.